A letter to our clients

As our business continues to grow and evolve, we’ve made the decision not to hold a public bull sale this year, instead we will be selling 250 bulls by private inspection.

Following the completion of a large business restructure, our focus is on building a sustainable, integrated genetics and beef enterprise that creates long-term value for our clients.

While selling quality bulls remains a key part of our business, our broader goal is to deliver practical genetic and commercial outcomes that support the success of our customers.

We’re not afraid to embrace change when it helps us better meet the needs of our clients. This new approach allows us to offer greater flexibility, personalised service and a sales process that aligns with the direction of our business and the expectations of our customers.

We appreciate the support we’ve received over the years and look forward to working closely with clients through this next phase of our journey.

Looking ahead, we currently have three sales scheduled for the 2027 selling season and will continue to assess the most effective selling methods for both our clients and our business.

To stay informed and be among the first to receive details about our 2027 sale offerings, upcoming genetics and key announcements, we encourage you to join our mailing list. We look forward to sharing this exciting next chapter with you.